May 1992

NeXT gets a capital idea

Redwood City, CA: While the designers of NeXTstep 3.0 were busy revving the operating system, graphic designers over at CKS Partners in San Francisco were busy revving the logo of its flagship product, NeXTstep. Make that NeXTSTEP. Why bother, you ask? "[Steve] liked the way it looked," said a company spokesperson. "It's just one of the many mysteries of this strange and wonderful place," added Mike Slade, NeXT vice-president of marketing. (The new capitalization has already been trademarked.)

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